Marketing has been on edge these days. Every other business owner prefers to promote their brands and products via different mediums. But it's not everyone's cup of tea to manage your businesses on numerous platforms single-handedly. Firms like B2B require more efficiency than usual, which is a marketing practice that allows marketers to sell products or services to different firms that help resell the same.
Robust B2B marketing automation software are available online to help marketers manage their business without any hassle. Let's have a thorough look at the same:
#1 Socinator:
Socinator, the all-in-one social media management software, helps marketers to set their businesses on different social networking platforms to help them reach a wider audience. The core function of Socinator has amazing powers like auto-publish posts from RSS, auto-shorten URLs, auto-submit captcha verifications, analytical reporting, etc. Some of the top-most features include:
- Facebook automation
- Reddit automation
- Instagram automation
- Quora automation
- Advanced publishing, etc.
#2 Omnisend:
You may design an engaging omnichannel experience that automatically sends them the message via the channel they choose. Omnisend is undoubtedly a marketing automation platform worth looking into with its sophisticated targeting, split automation, and simple drag-and-drop builder. The features include:
- Marketing automation
- Web push notifications
- Popups & forms
- Email marketing
- SMS
- Segmentation
- Audience sync for ads
#3 Marketo:
Marketo is one of the best B2B marketing automation software, which claims to provide marketing automation that addresses every engagement and every channel. The number of interconnected jobs on Marketo has grown ever since Adobe acquired it. Their feature-rich software can manage everything, including account-based marketing, social media, and digital advertising. The characteristics are:
- Marketing automation
- Email marketing
- Digital advertising
- Lead management
- Social marketing
- Account-based marketing, etc.
#4 Eloqua:
Eloqua, which is a part of the Oracle toolkit, distinguishes itself by integrating with almost all of your other marketing tools. Eloqua can personalize and streamline each step of your marketing process because of its more than 700 connectors. Additionally, it's one of the few all-in-one platforms that places a clear emphasis on assisting B2B marketers and businesses.
- B2B marketing
- B2C marketing
- Fusion marketing
- Audience segmentation
- Campaign management
- Testing and optimization, etc.
#5 HubSpot:
For a few reasons, HubSpot is fundamentally different from other marketing automation solutions. They place unrivaled emphasis on inbound marketing, which includes content and search marketing. They also provide the advantages of CRM, Sales, and Service Hubs, enhancing team collaboration even across departments. Some top-most features are:
- Marketing hub
- Sales hub
- Service hub
- CMS hub
- Operations hub
#6 Pardot:
With support for B2B analytics and account-based marketing solutions, this product is another example of marketing automation that is specifically geared toward the demands of B2B marketers. Due to the collaboration with Salesforce, Pardot is now a part of a comprehensive product lineup that enables sales and marketing teams to work more efficiently together. The features are:
- Customer data platform
- Personalization
- Engagement
- Account engagement
- Intelligence
- Loyalty management
#7 ActiveCampaign:
Perhaps the best job is done by ActiveCampaign in integrating automation into procedures that involve actual people. The truth is that there are some areas of marketing that require a human touch. Thus, marketing automation tools can't manage everything. As a result, ActiveCampaign designed its platform with features like notification emails that support salespeople and marketers rather than trying to replace them. The features are:
- Machine learning
- Inbox extensions
- Mobile app
- Custom objects
- Services
- Tools & templates
#8 SocialPilot:
SocialPilot is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – from publishing posts on their profiles to analyzing their post-performance. The features are:
- Social Media Scheduling
- Social Media Calendar
- Bulk Scheduling
- Content Curation
- RSS Feeds Automation
- Browser Extension
- Client Management
- Team collaboration
You can also watch: Socinator: All-In-One Social Media Management Software
Final Verdict:
We hope the readers have got some informative knowledge about B2B marketing automation software. Now, marketers can go for the best tools without hassle.
